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Background

Munch is an on-demand food delivery platform for diverse & independent restaurants connecting users from different backgrounds to these local, independent restaurants.

Date

April -July 2023

Role

Product Design

Motion

Client

Munch Technologies

London, UK



Date

July-August 2021

Role

Digital Product Designer

Background & Problem Statement

Diversification of the UK food delivery market is essential as it ensures that disproportionately underrepresented populations (customers and, especially, restaurant owners) have the best access to healthy food.

Data has shown that:

<aside> ✅ 13.4% (9.4 million) of the UK population belong to Black, Asian, Mixed or other ethnic groups. ~ ‘UK Gov, 2022’

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<aside> ✅ 40% of Londoners are Black, Asian, Mixed or Other ethnic groups. ‘Census, 2022’

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The main problem lies in the fact that 'Minority restaurants' are being overlooked. They suffer from low visibility, little to no support, and a great deal of logistical challenges.