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Resume - Gift Abah - Recent.pdf
Dec 2021 — Dec 22 | Lagos Nigeria; Toronto Canada
I worked with the talented product team to redesign the entire Reeddi Inc website for improved UX and visual experience. This made the direct purchase of Reeddi's flagship product - the Reeddi capsule - directly possible on the website, thereby simplifying the users' journey and increasing product sales from 1000 to 3000 within months. This increased company revenue.
I, also, led the design of 'Xavice' - a product that eliminates the barriers to accessing quality blue-collar professionals.
Finally, I led the Go-to-Market (GTM) strategy for Xavice and implemented a roadmap through which Xavice could acquire its first 100 users.
Sep 2022 — Oct 2022 | Lagos, Nigeria
Led the design for Pathfound - a product directed at helping K-12 students find career clarity before college/university by analysing their interests, skills, talents, strengths and weaknesses over time. Smoothly collaborated with stakeholders to ensure a good product with great UX is designed, considering the demographics of the users.
Apr 2022 — Sep 2022 | London UK (Virtual)
Spearheaded the design of the Drivers app for Munch and ensured it could seamlessly connect with other products within the company's ecosystem such as the restaurant web app, user mobile app, and admin-facing product). Introduced gamification and gamification elements into the Drivers app at strategic points during the users' experience to encourage/increase users' interest. This was also designed to ensure that users keep coming back to the products. I, then, moved from the Driver-facing side only to designing across other Munch Technologies' digital products. These included websites, landing pages for all of Munch's categories of users, and the Consumer app.
Jul 2022 — Sep 2022 | Lagos Nigeria